{"id":24334,"date":"2026-10-15T12:53:01","date_gmt":"2026-10-15T10:53:01","guid":{"rendered":"https:\/\/www.neturalcoop.it\/?p=24334"},"modified":"2026-10-15T13:24:14","modified_gmt":"2026-10-15T11:24:14","slug":"branding-re-positioning-lead-engagement-strategy","status":"publish","type":"post","link":"https:\/\/www.neturalcoop.it\/en\/2026\/10\/15\/branding-re-positioning-lead-engagement-strategy\/","title":{"rendered":"Branding, Re-positioning &#038; Lead Engagement Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24334\" class=\"elementor elementor-24334\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f82a4e3 e-flex e-con-boxed e-con e-parent\" data-id=\"f82a4e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-feb276a e-con-full e-flex e-con e-child\" data-id=\"feb276a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f0e770f e-con-full e-flex e-con e-child\" data-id=\"f0e770f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be619b2 elementor-widget elementor-widget-text-editor\" data-id=\"be619b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><span style=\"text-decoration: underline;\">Titolo:<\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4edb3e4 e-con-full e-flex e-con e-child\" data-id=\"4edb3e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7295b9 elementor-widget elementor-widget-text-editor\" data-id=\"d7295b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Branding, Re-positioning &amp; Lead Engagement Strategy<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a350f97 e-flex e-con-boxed e-con e-parent\" data-id=\"a350f97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0f71f01 e-con-full e-flex e-con e-child\" data-id=\"0f71f01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-aea14e6 e-con-full e-flex e-con e-child\" data-id=\"aea14e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5c098 elementor-widget elementor-widget-text-editor\" data-id=\"bb5c098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><span style=\"text-decoration: underline;\">Cliente:<\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e425ec e-con-full e-flex e-con e-child\" data-id=\"3e425ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4638ba6 elementor-widget elementor-widget-text-editor\" data-id=\"4638ba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/orlandoconsulting.com\/\" target=\"_blank\" rel=\"noopener\">Orlando Consulting<\/a> &amp; Euroconsulting Matera<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcf32c4 e-flex e-con-boxed e-con e-parent\" data-id=\"dcf32c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-91b3a9f e-con-full e-flex e-con e-child\" data-id=\"91b3a9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-94c9c31 e-con-full e-flex e-con e-child\" data-id=\"94c9c31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00bb68a elementor-widget elementor-widget-text-editor\" data-id=\"00bb68a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><span style=\"text-decoration: underline;\"><strong>Progetto e bisogni del cliente<\/strong>:<\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1aa4fd e-con-full e-flex e-con e-child\" data-id=\"e1aa4fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b97d39 elementor-widget elementor-widget-text-editor\" data-id=\"4b97d39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gli studi (con sedi a Milano, Roma e Matera) avvertivano una presenza online poco coordinata, ma non avevano una diagnosi precisa sulle reali criticit\u00e0.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Attraverso una nostra prima analisi preliminare abbiamo portato alla luce i reali bisogni dello studio: la presenza digitale era frammentata e disallineata rispetto all&#8217;alto profilo dei servizi offerti, i canali social non valorizzavano il potenziale d&#8217;immagine, e soprattutto esisteva un enorme potenziale inespresso nel database clienti, che vedeva lo studio unicamente per gli adempimenti fiscali ordinari ignorando i servizi &#8220;premium&#8221; (Finanza Agevolata, Controllo di Gestione, Business Plan). <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ce1289 e-flex e-con-boxed e-con e-parent\" data-id=\"7ce1289\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c74713d e-con-full e-flex e-con e-child\" data-id=\"c74713d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-90725be e-con-full e-flex e-con e-child\" data-id=\"90725be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5716a elementor-widget elementor-widget-text-editor\" data-id=\"fa5716a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><span style=\"text-decoration: underline;\"><strong>La nostra proposta ed il nostro approccio<\/strong>:<\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e91c72 e-con-full e-flex e-con e-child\" data-id=\"5e91c72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d02a0a9 elementor-widget elementor-widget-text-editor\" data-id=\"d02a0a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Abbiamo adottato un approccio consulenziale analitico, strategico e sartoriale. Invece di proporre una semplice ed esecutiva &#8220;gestione social&#8221;, abbiamo affiancato il cliente nel delineare un percorso strutturato per valorizzare l&#8217;identit\u00e0 autentica del brand e raggiungere gli obiettivi di business:<\/span><\/p><ol><li><b>Audit &amp; Strategia:<\/b><span style=\"font-weight: 400;\"> Analisi profonda della presenza online (sito, social, indicizzazione web e reputazione) ed elaborazione di un report strategico con offerta economica su misura.<\/span><\/li><li><b>SEO Local &amp; Posizionamento Google:<\/b><span style=\"font-weight: 400;\"> Ottimizzazione delle schede Google Business Profile e strategia di <\/span><i><span style=\"font-weight: 400;\">consideration<\/span><\/i><span style=\"font-weight: 400;\"> basata sulle recensioni dei clienti.<\/span><\/li><li><b>Brand Identity &amp; Piano Editoriale:<\/b><span style=\"font-weight: 400;\"> Restyling dell&#8217;immagine coordinata sui social e stesura del primo piano editoriale strutturato.<\/span><\/li><li><b>Lead Engagement &amp; Cross-Selling:<\/b><span style=\"font-weight: 400;\"> Progettazione di uno strumento di riattivazione del database (questionario digitale a due sezioni) e lancio di una campagna Direct E-mail Marketing.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8aff15 e-flex e-con-boxed e-con e-parent\" data-id=\"c8aff15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4c2f993 e-con-full e-flex e-con e-child\" data-id=\"4c2f993\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a8dc224 e-con-full e-flex e-con e-child\" data-id=\"a8dc224\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b67ebb9 elementor-widget elementor-widget-text-editor\" data-id=\"b67ebb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><span style=\"text-decoration: underline;\"><strong>La nostra proposta ed il nostro approccio<\/strong>:<\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d22bf08 e-con-full e-flex e-con e-child\" data-id=\"d22bf08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4744533 elementor-widget elementor-widget-text-editor\" data-id=\"4744533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Analisi preliminare del business e report strategico;<\/span><\/p><ul><li><span style=\"font-weight: 400;\"> Analisi dettagliata della presenza online;<\/span><\/li><li><span style=\"font-weight: 400;\"> Benchmarking;<\/span><\/li><li><span style=\"font-weight: 400;\"> Incontri strategici in presenza e online;<\/span><\/li><li><span style=\"font-weight: 400;\">Definizione delle linee guida di comunicazione;<\/span><\/li><li><span style=\"font-weight: 400;\">Restyling grafico coordinato delle copertine e degli asset visivi per LinkedIn e Facebook.<\/span><\/li><li><span style=\"font-weight: 400;\"> Ottimizzazione SEO locale su Google;<\/span><\/li><li><span style=\"font-weight: 400;\"> Stesura di nuovi copy e descrizioni aziendali d&#8217;impatto;<\/span><\/li><li><span style=\"font-weight: 400;\"> Ideazione e sviluppo di un questionario di Customer Care &amp; Awareness Servizi;<\/span><\/li><li><span style=\"font-weight: 400;\">Design di un database per la Customer Care;<\/span><\/li><li><span style=\"font-weight: 400;\">Design di campagne di Fidelizzazione e Advocacy.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-239fec6 e-grid e-con-boxed e-con e-parent\" data-id=\"239fec6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8cbca elementor-widget elementor-widget-image\" data-id=\"3a8cbca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.neturalcoop.it\/wp-content\/uploads\/2026\/10\/netural-coop-branding-e-comunicazione-1-1024x1024.png\" class=\"attachment-large size-large wp-image-24342\" alt=\"netural coop - branding e comunicazione\" srcset=\"https:\/\/www.neturalcoop.it\/wp-content\/uploads\/2026\/10\/netural-coop-branding-e-comunicazione-1-1024x1024.png 1024w, https:\/\/www.neturalcoop.it\/wp-content\/uploads\/2026\/10\/netural-coop-branding-e-comunicazione-1-300x300.png 300w, https:\/\/www.neturalcoop.it\/wp-content\/uploads\/2026\/10\/netural-coop-branding-e-comunicazione-1-150x150.png 150w, https:\/\/www.neturalcoop.it\/wp-content\/uploads\/2026\/10\/netural-coop-branding-e-comunicazione-1-768x768.png 768w, https:\/\/www.neturalcoop.it\/wp-content\/uploads\/2026\/10\/netural-coop-branding-e-comunicazione-1-1536x1536.png 1536w, https:\/\/www.neturalcoop.it\/wp-content\/uploads\/2026\/10\/netural-coop-branding-e-comunicazione-1.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09e2c1b elementor-widget elementor-widget-image\" data-id=\"09e2c1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.neturalcoop.it\/wp-content\/uploads\/2026\/10\/netural-coop-branding-e-comunicazione-2-1024x1024.png\" class=\"attachment-large size-large wp-image-24344\" alt=\"netural coop - branding e comunicazione\" srcset=\"https:\/\/www.neturalcoop.it\/wp-content\/uploads\/2026\/10\/netural-coop-branding-e-comunicazione-2-1024x1024.png 1024w, https:\/\/www.neturalcoop.it\/wp-content\/uploads\/2026\/10\/netural-coop-branding-e-comunicazione-2-300x300.png 300w, https:\/\/www.neturalcoop.it\/wp-content\/uploads\/2026\/10\/netural-coop-branding-e-comunicazione-2-150x150.png 150w, https:\/\/www.neturalcoop.it\/wp-content\/uploads\/2026\/10\/netural-coop-branding-e-comunicazione-2-768x768.png 768w, https:\/\/www.neturalcoop.it\/wp-content\/uploads\/2026\/10\/netural-coop-branding-e-comunicazione-2-1536x1536.png 1536w, https:\/\/www.neturalcoop.it\/wp-content\/uploads\/2026\/10\/netural-coop-branding-e-comunicazione-2.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-455df81 elementor-widget elementor-widget-image\" data-id=\"455df81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.neturalcoop.it\/wp-content\/uploads\/2026\/10\/netural-coop-branding-e-comunicazione-1024x1024.png\" class=\"attachment-large size-large wp-image-24340\" alt=\"netural coop - branding e comunicazione\" srcset=\"https:\/\/www.neturalcoop.it\/wp-content\/uploads\/2026\/10\/netural-coop-branding-e-comunicazione-1024x1024.png 1024w, https:\/\/www.neturalcoop.it\/wp-content\/uploads\/2026\/10\/netural-coop-branding-e-comunicazione-300x300.png 300w, https:\/\/www.neturalcoop.it\/wp-content\/uploads\/2026\/10\/netural-coop-branding-e-comunicazione-150x150.png 150w, https:\/\/www.neturalcoop.it\/wp-content\/uploads\/2026\/10\/netural-coop-branding-e-comunicazione-768x768.png 768w, https:\/\/www.neturalcoop.it\/wp-content\/uploads\/2026\/10\/netural-coop-branding-e-comunicazione-1536x1536.png 1536w, https:\/\/www.neturalcoop.it\/wp-content\/uploads\/2026\/10\/netural-coop-branding-e-comunicazione.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Titolo: Branding, Re-positioning &amp; Lead Engagement Strategy Cliente: Orlando Consulting &amp; Euroconsulting Matera Progetto e bisogni del cliente: Gli studi (con sedi a Milano, Roma e Matera) avvertivano una presenza online poco coordinata, ma non avevano una diagnosi precisa sulle reali criticit\u00e0.\u00a0 Attraverso una nostra prima analisi preliminare abbiamo portato alla luce i reali bisogni&hellip;<\/p>\n","protected":false},"author":1,"featured_media":24353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-24334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicazione"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding, Re-positioning &amp; Lead Engagement Strategy - Netural Coop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neturalcoop.it\/2026\/10\/15\/branding-re-positioning-lead-engagement-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding, Re-positioning &amp; 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